As a college student majoring in marketing, I realized that a lot of start-up companies fail because they focus too much on the technology side instead of thinking about what the customer wants. That is why the focus of my thesis paper is about how you can identify the needs of your customer to make sure that you have a product that they will like and support. It is not easy to write a thesis and that is why I try to take it one chapter at a time. It is important to have a balance in your studies.

It is important for companies to think about their customer or what their customer wants in order that they may align their product to fit those needs and wants. Sometimes when companies forget their customer base that they fail at launching their product or company. It is important to know your customers and to build a good relationship with them if you want to have a success company.

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sandrakemp is a female College Student from New York City, New York . She has been member of this site for 10 months.

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